ROMAN-RAPHAELSON BOOK ON WRITING PDF

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Take, for instance, the art of a great presentation. Roman and Raphaelson offer a concise, precise plan:. Organizing a presentation is a combination of clear thinking the pyramid principle, for example and clear communications points that follow here.

The setting is most likely a conference room. Everything you say, everything you show, every device you use, must move you toward your objectives in a businesslike fashion. Start with specific, written objectives — and a strategy. Make it a simple theme, easy to remember, and open with it, using a headline to state it. Tie every element in your presentation to the theme.

This keeps the people in your audience — sometimes sleepy, often distracted, always with lots on their minds — focused on your theme and message. Describe the structure of your presentation, and say how long it will take. Estimate time conservatively — err on the long side rather than the short side.

A presentation that is promised for twenty minutes and goes twenty-five seems like an eternity. The same thing promised for thirty minutes seems short in twenty-five, crisp and businesslike. Throughout the meeting, refer to the agenda to keep your audience on track. Be precise and complete in covering what was requested.

If you cannot cover some point or other, say so and say why. What does your data say? Headings on charts should tell the audience how to think about the numbers. Guide the audience by numbering them on charts or slides, telling people how many you have. Involve the audience Look for interesting visual devices to present dry, routine materials.

A little creativity goes a long way. New computer programs make it easy to do colorful things with pie charts and bar charts.

Newsmagazines hire top artists to make their charts interesting and clear. USA Today is particularly adept at charts, and runs at least one every day in the lower left-hand corner of the front page. Study the techniques of these publications — and borrow from them. Think of ways to involve your audience. Play games with them. Invite people to guess the answers to questions, or to predict the results of research — before you reveal them.

Try to add something extra, something unexpected. It demonstrates more than routine interest. Leave something to remember you by. Close with a summary and a strong restatement of your proposition or recommendation. For major presentations, look for a memorable, dramatic close — something visual, perhaps a small gift that symbolizes your main point. Running longer than you said you would at the outset shows a lack of discipline.

Presenters often sprout wings and fly when confronted with an audience. They expand, tell anecdotes — and hate to sit down. Ideas that you believe in make good speeches. Plunge into what you want to say. The occasion may require some pro forma opening courtesies, but keep them as short as possible. Start with that single point you want your audience to take away, then conclude with a memorable way for them to do so.

Think of it as a conversation with a friend. Read aloud the draft of your speech, and edit it until it sounds like you talking naturally. Ghostwriters can help, but your speech must ultimately reflect you. Never deliver a speech drafted by someone else before you have revised it to sound like you.

Leave them thinking A great speech is one that inspires the audience to think about a subject from a fresh perspective. It helps a lot if you have the credibility, if the audience perceives that you are speaking from personal knowledge. No speech was ever too short On your way out after a speech, do you remember ever thinking it was good — but a little too short? Most good talks take less than twenty minutes. Consider what you have so often had to sit through, and how much better it could have been said in few words.

One final piece of advice addresses how to make it sound easy:. The most effective speeches and presentations sound as if they have been spoken, ad-lib, and not written down at all. Great presenters and speakers make it all sound so easy and so natural that one assumes it just pours out of them. It almost never does. Complement Writing That Works with these 5 things every presenter should know about people, animated. Brain Pickings participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn commissions by linking to Amazon.

In more human terms, this means that whenever you buy a book on Amazon from a link on here, I receive a small percentage of its price. Privacy policy. Roman and Raphaelson offer a concise, precise plan: How to Organize a Presentation Organizing a presentation is a combination of clear thinking the pyramid principle, for example and clear communications points that follow here.

Keep things simple — keep them on target Start with specific, written objectives — and a strategy. One final piece of advice addresses how to make it sound easy: The most effective speeches and presentations sound as if they have been spoken, ad-lib, and not written down at all.

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Writing That Works

Pick up the key ideas in the book with this quick summary. With a wealth of experience under their belts, the authors will walk you through all the forms your business writing might take. But this will make you lose your reader right off the bat. For instance, the Wall Street Journal is famous for its readability, and it never publishes an opening paragraph that exceeds three sentences.

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Writing That Works Summary and Review

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Writing That Works by Roman Raphaelson

Take, for instance, the art of a great presentation. Roman and Raphaelson offer a concise, precise plan:. Organizing a presentation is a combination of clear thinking the pyramid principle, for example and clear communications points that follow here. The setting is most likely a conference room. Everything you say, everything you show, every device you use, must move you toward your objectives in a businesslike fashion. Start with specific, written objectives — and a strategy. Make it a simple theme, easy to remember, and open with it, using a headline to state it.

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