Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2. The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Viral Loop tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses — some worth billions of dollars — that we have all grown to rely on.
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Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are?
The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on.
The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology.
Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line. Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem.
Return to Book Page. Preview — Viral Loop by Adam L. Viral Loop by Adam L. Get A Copy. Paperback , pages. Published November 25th by Hyperion Books first published October 1st More Details Friend Reviews.
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Lists with This Book. Community Reviews. Showing Average rating 3. Rating details. More filters. Sort order. Start your review of Viral Loop. My initial thinking was that this book would provide reasons for the viral spread of something. Rather it turned out to be more about the stories behind products and ideas that gone viral. That still proved very interesting and seems to reinforce the concept that there is no specific 'formula' for what makes something go viral. The book provides some interesting insight into many of the products and services we know well, such as Netscape and EBay, that have grow from humble beginnings into multi My initial thinking was that this book would provide reasons for the viral spread of something.
The book provides some interesting insight into many of the products and services we know well, such as Netscape and EBay, that have grow from humble beginnings into multi billion dollar businesses. The book does contain examples of how viral growth was seeded by things such as the Hotmail email signature tag.
What the book probably best illustrates is how simple ideas can catch on and grow beyond the wildest dreams of their inventors. All you need is an idea and then some strategy to allow it to be shared. The Internet now makes such a strategy much easier but is does not however guarantee success by any means. The book is easy to read and is very entertaining. Inside it does contain the reasons why some products go viral but these by by no means can applies to other products.
However, the book does demonstrate how very simply ideas, with virtually no formal marketing or advertising can grow astronomically with no investment except for networking people. View 1 comment. I'm not sure if it was the narrator -- probably the most annoying in the history of audiobooks -- or the content that made me pull the plug on this one.
Said content was like some strange time-warp to where the internetz was gunna revolutionize everything all god's children were gonna own their own submarines. Isn't there enough of this BS out there already? But to believe this twaddle you need to be without critical faculty, without sense of history and utterly devoid of common s I'm not sure if it was the narrator -- probably the most annoying in the history of audiobooks -- or the content that made me pull the plug on this one.
But to believe this twaddle you need to be without critical faculty, without sense of history and utterly devoid of common sense. View 2 comments. Sep 12, Kevin Suitor rated it liked it. Viral Loop by Adam Penenberg Adam Penenberg wrote the book Viral Loop to help us understand why things go viral, and how you can do it for your business. Tupperware has selling plastic containers since by employing a viral loop. The entire model is predicated on current salespeople bringing in more salespeople.
A viral business builds the virality into the Viral Loop by Adam Penenberg Adam Penenberg wrote the book Viral Loop to help us understand why things go viral, and how you can do it for your business. A viral business builds the virality into the product itself. A famous example of this is when Hotmail left a link in the body of every message, offering the recipient a free webmail account.
The more emails Hotmail users sent, the more people who signed up for the service. More parties not only meant more buyers, it also created more sellers, which in turn created more buyers, which in turn created…and so the loop went.
Before we talk about them, we first need to understand some simple but powerful math. Enter the viral co-efficient. Understanding the Viral Co-efficient A viral coefficient tells you how many people the average new user brings in to the business or network. If after those initial 10 people signed up, they in turn got 6 more people to sign up, we end up with a viral co-efficient of 0.
So the first 10 will bring in 6 new users, and those 6 will bring in 4 new users, and those 4 will bring in 2 new users, until eventually the viral effect ends after 6 loops. Those initial 10 people would bring in 9 more people, who in turn would bring in 8 more people, who in turn would bring in 7 more people, and so on.
So, just by increasing your viral co-efficient from 0. Those initial 10 people bring in 12 more people, who in turn bring in another 14 people, who in turn bring in another 16 people, and so on. Under this scenario the loop never ends, and at the end of the 17th loop, where the 0.
The math suggests that as soon as you go from a co-efficient less than 1 to a co-efficient greater than one, your growth moves from linear to exponential. The Holy Grail of business growth.
The Characteristics of Viral Loop Businesses Before you drop everything to figure out to apply this to your business, there are eight characteristics that almost all successful viral loop companies share: First, they are web-based. The Internet is what makes this type of true viral growth work. Second, they are free. The business models all of these business use is overlay another revenue stream later - either premium features, or by selling advertising to outside companies on the site.
Google is a great example of this - they simply organize the content produced on the Internet. Fourth, they use a simple concept that is easy to use. Fifth, there is built-in virality.
Users spread the product simply by using it. Sixth, there is extremely fast adoption. Seventh, there is exponential and predictable growth.
If the product is designed with the proper viral hooks, the viral growth will typically happen at a predictable rate. Eighth, there are network effects built in. Basically, the more people that use the service, the more valuable the service becomes. Consider the advent of the telephone. But as more and more people purchase telephones, the more valuable it becomes to own one. If your business is going to take advantage of true viral growth, it will need to have most or all of these elements built in.
Sabeer Bhatia was an aspiring entrepreneur struggling to get funding for his product JavaSoft, a set of web development tools he and his partner created to help make development easier and faster. He had been passed over 20 times by the time he got the the offices of Steve Jurveston, a partner at venture capital firm Draper Fisher Jurveston.
Users of JavaSoft would use webmail to communicate with one another. At this point, you had an email address you used at your computer at work, and another email address you used at home on your home computer.
There was no service that would allow you to check mail on the go, and Jurveston correctly assumed that there would be a pent up demand for such a service.
Viral Loop Interview Part I: The Fastest Way to Make $1 Million
Journalist Adam Penenberg is the author of Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves -- a book that is getting rave reviews in the business press, and garnering attention from media watchers fascinated by the way it's being marketed by its author. In Part One of my interview with Professor Penenberg, the reporter who also caught infamous fabulist Stephen Glass , we discuss the legacy of viral marketing, from town criers to Tupperware parties to Twitter. A viral expansion loop is equivalent to a virtuous circle. It's accomplished by incorporating virality into the functionality of a product.
I was recently sent a copy of Viral Loop by Adam Penenberg , which just came out. I was first introduced to Adam in early , when Marc Andreessen wrote us both while Adam was starting to write an article about Ning and their viral loops. After the article, Adam subsequently spent more time researching the topic, ultimately resulting in the book. I finished it and wanted to share a high-level summary and also talk through some points that the book brings up. Summary The book mostly covers a series of case studies from both offline and online companies. These include detailed dissections of viral companies from all stripes, including:. Some of the companies get pages and pages, and others just get a paragraph or two.
Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves